MAC Rodarte Update

20Jul10

Due to the high number of opinions that were expressed about the upcoming MAC Rodarte collaboration, MAC and Rodarte have released new statements:

MAC said:

We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
  • We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
  • We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.
Rodarte have also released a statement:

We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.

Is this enough? Or do you think they could do better? Let me know your thoughts.

Alexa

xx

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2 Responses to “MAC Rodarte Update”

  1. 1 beyondthepaleblog

    Hmm, I just can’t swallow their ‘apology’ – they should have known about Juarez – I am feeling more convinced they did know but didn’t care and just thought it would be another appealing ad campaign. The money seems like hush money, shut up, make it go away… I am glad they changed the names, and that they were forced to apologise, but it should never have got that far!

    I have been so moved by all the beauty bloggers writing about this, and have added my own blog to the list of those protesting about it:

    http://wp.me/pB13M-ht

    • I tend to agree with you, as many have said it’s too little too late, although I do accept their gesture as a step in the right direction, and I am glad that this happened because it definitely has brought an obviously little known tragedy to the attention of many people. I just checked out your blog post, it’s great, so thanks for adding your voice!


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